Search Engine Marketing Study (D-A-CH) - SEM Life
Since August 31st 2006 532 companies provided their information about their SEO activities.
Countries
| Germany |  176 |
33.08 % |
| Austria | 80 |
15.04 % |
| Switzerland | 276 |
51.88 % |
Search Engine Marketing in operation since
| 1996 | 16 |
3.01 % |
| 1997 | 13 |
2.44 % |
| 1998 | 25 |
4.7 % |
| 1999 | 17 |
3.2 % |
| 2000 | 68 |
12.78 % |
| 2001 | 30 |
5.64 % |
| 2002 | 55 |
10.34 % |
| 2003 | 73 |
13.72 % |
| 2004 | 80 |
15.04 % |
| 2005 | 101 |
18.98 % |
| 2006 | 54 |
10.15 % |
Companies by sizes
| Up to 10 employes | 256 |
48.12 % |
| Up to 100 employes | 148 |
27.82 % |
| Up to 500 employes | 62 |
11.65 % |
| Up to 1000 employes | 66 |
12.41 % |
National versus International SEM
| National | 287 |
53.95 % |
| International | 245 |
46.05 % |
Multilingual versus one Language
| One Language | 244 |
45.86 % |
| Multilingual | 288 |
54.14 % |
Flash
| Not using Flash | 376 |
70.68 % |
| Using Flash | 156 |
29.32 % |
Frames
| Not using Frames | 363 |
68.23 % |
| Using Frames | 169 |
31.77 % |
Content Management System
| Not using CMS | 198 |
37.22 % |
| Using CMS | 334 |
62.78 % |
Dynamic Websites
| Not using DB | 202 |
37.97 % |
| Using DB | 330 |
62.03 % |
Index Optimization
| No Index Optimization | 160 |
30.08 % |
| Index Optimization | 372 |
69.92 % |
SEO / SEM Partner
| No partner | 332 |
62.41 % |
| Using a partner | 200 |
37.59 % |
Blog
| Not using a blog | 451 |
84.77 % |
| Using a blog | 81 |
15.23 % |
Google Adwords
| Not using Adwords | 213 |
40.04 % |
| Using Adwords | 319 |
59.96 % |
Yahoo! Search Marketing
| Not using Yahoo! Search Marketing | 436 |
81.95 % |
| Using Yahoo! Search Marketing | 96 |
18.05 % |
Google Analytics
| Not using Google Analytics | 321 |
60.34 % |
| Using Google Analytics | 211 |
39.66 % |
Google Webmaster Tools
| Not using Google Webmaster Tools | 349 |
65.6 % |
| Using Google Webmaster Tools | 183 |
34.4 % |
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