Search Engine Marketing Study (D-A-CH) - SEM Life Austria
Since August 31st 2006 80 companies provided their information about their SEO activities.
Search Engine Marketing in operation since
| 1996 |  2 |
2.5 % |
| 1997 | 1 |
1.25 % |
| 1998 | 2 |
2.5 % |
| 1999 | 3 |
3.75 % |
| 2000 | 11 |
13.75 % |
| 2001 | 4 |
5 % |
| 2002 | 7 |
8.75 % |
| 2003 | 10 |
12.5 % |
| 2004 | 15 |
18.75 % |
| 2005 | 14 |
17.5 % |
| 2006 | 11 |
13.75 % |
Companies by sizes
| Up to 10 employes | 52 |
65 % |
| Up to 100 employes | 18 |
22.5 % |
| Up to 500 employes | 5 |
6.25 % |
| Up to 1000 employes | 5 |
6.25 % |
National versus International SEM
| National | 24 |
30 % |
| International | 56 |
70 % |
Multilingual versus one Language
| One Language | 35 |
43.75 % |
| Multilingual | 45 |
56.25 % |
Flash
| Not using Flash | 52 |
65 % |
| Using Flash | 28 |
35 % |
Frames
| Not using Frames | 53 |
66.25 % |
| Using Frames | 27 |
33.75 % |
Content Management System
| Not using CMS | 29 |
36.25 % |
| Using CMS | 51 |
63.75 % |
Dynamic Websites
| Not using DB | 35 |
43.75 % |
| Using DB | 45 |
56.25 % |
Index Optimization
| No Index Optimization | 30 |
37.5 % |
| Index Optimization | 50 |
62.5 % |
SEO / SEM Partner
| No partner | 54 |
67.5 % |
| Using a partner | 26 |
32.5 % |
Blog
| Not using a blog | 73 |
91.25 % |
| Using a blog | 7 |
8.75 % |
Google Adwords
| Not using Adwords | 30 |
37.5 % |
| Using Adwords | 50 |
62.5 % |
Yahoo! Search Marketing
| Not using Yahoo! Search Marketing | 66 |
82.5 % |
| Using Yahoo! Search Marketing | 14 |
17.5 % |
Google Analytics
| Not using Google Analytics | 46 |
57.5 % |
| Using Google Analytics | 34 |
42.5 % |
Google Webmaster Tools
| Not using Google Webmaster Tools | 47 |
58.75 % |
| Using Google Webmaster Tools | 33 |
41.25 % |
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