Search Engine Marketing Study (D-A-CH) - SEM Life Switzerland
Since August 31st 2006 276 companies provided their information about their SEO activities.
Search Engine Marketing in operation since
| 1996 |  10 |
3.62 % |
| 1997 | 7 |
2.54 % |
| 1998 | 13 |
4.71 % |
| 1999 | 7 |
2.54 % |
| 2000 | 35 |
12.68 % |
| 2001 | 17 |
6.16 % |
| 2002 | 27 |
9.78 % |
| 2003 | 50 |
18.12 % |
| 2004 | 40 |
14.49 % |
| 2005 | 49 |
17.75 % |
| 2006 | 21 |
7.61 % |
Companies by sizes
| Up to 10 employes | 128 |
46.38 % |
| Up to 100 employes | 74 |
26.81 % |
| Up to 500 employes | 37 |
13.41 % |
| Up to 1000 employes | 37 |
13.41 % |
National versus International SEM
| National | 160 |
57.97 % |
| International | 116 |
42.03 % |
Multilingual versus one Language
| One Language | 121 |
43.84 % |
| Multilingual | 155 |
56.16 % |
Flash
| Not using Flash | 190 |
68.84 % |
| Using Flash | 86 |
31.16 % |
Frames
| Not using Frames | 183 |
66.3 % |
| Using Frames | 93 |
33.7 % |
Content Management System
| Not using CMS | 93 |
33.7 % |
| Using CMS | 183 |
66.3 % |
Dynamic Websites
| Not using DB | 103 |
37.32 % |
| Using DB | 173 |
62.68 % |
Index Optimization
| No Index Optimization | 87 |
31.52 % |
| Index Optimization | 189 |
68.48 % |
SEO / SEM Partner
| No partner | 156 |
56.52 % |
| Using a partner | 120 |
43.48 % |
Blog
| Not using a blog | 231 |
83.7 % |
| Using a blog | 45 |
16.3 % |
Google Adwords
| Not using Adwords | 103 |
37.32 % |
| Using Adwords | 173 |
62.68 % |
Yahoo! Search Marketing
| Not using Yahoo! Search Marketing | 233 |
84.42 % |
| Using Yahoo! Search Marketing | 43 |
15.58 % |
Google Analytics
| Not using Google Analytics | 168 |
60.87 % |
| Using Google Analytics | 108 |
39.13 % |
Google Webmaster Tools
| Not using Google Webmaster Tools | 190 |
68.84 % |
| Using Google Webmaster Tools | 86 |
31.16 % |
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