Search Engine Marketing Study (D-A-CH) - SEM Life Germany
Since August 31st 2006 176 companies provided their information about their SEO activities.
Search Engine Marketing in operation since
| 1996 |  4 |
2.27 % |
| 1997 | 5 |
2.84 % |
| 1998 | 10 |
5.68 % |
| 1999 | 7 |
3.98 % |
| 2000 | 22 |
12.5 % |
| 2001 | 9 |
5.11 % |
| 2002 | 21 |
11.93 % |
| 2003 | 13 |
7.39 % |
| 2004 | 25 |
14.2 % |
| 2005 | 38 |
21.59 % |
| 2006 | 22 |
12.5 % |
Companies by sizes
| Up to 10 employes | 76 |
43.18 % |
| Up to 100 employes | 56 |
31.82 % |
| Up to 500 employes | 20 |
11.36 % |
| Up to 1000 employes | 24 |
13.64 % |
National versus International SEM
| National | 103 |
58.52 % |
| International | 73 |
41.48 % |
Multilingual versus one Language
| One Language | 88 |
50 % |
| Multilingual | 88 |
50 % |
Flash
| Not using Flash | 134 |
76.14 % |
| Using Flash | 42 |
23.86 % |
Frames
| Not using Frames | 127 |
72.16 % |
| Using Frames | 49 |
27.84 % |
Content Management System
| Not using CMS | 76 |
43.18 % |
| Using CMS | 100 |
56.82 % |
Dynamic Websites
| Not using DB | 64 |
36.36 % |
| Using DB | 112 |
63.64 % |
Index Optimization
| No Index Optimization | 43 |
24.43 % |
| Index Optimization | 133 |
75.57 % |
SEO / SEM Partner
| No partner | 122 |
69.32 % |
| Using a partner | 54 |
30.68 % |
Blog
| Not using a blog | 147 |
83.52 % |
| Using a blog | 29 |
16.48 % |
Google Adwords
| Not using Adwords | 80 |
45.45 % |
| Using Adwords | 96 |
54.55 % |
Yahoo! Search Marketing
| Not using Yahoo! Search Marketing | 137 |
77.84 % |
| Using Yahoo! Search Marketing | 39 |
22.16 % |
Google Analytics
| Not using Google Analytics | 107 |
60.8 % |
| Using Google Analytics | 69 |
39.2 % |
Google Webmaster Tools
| Not using Google Webmaster Tools | 112 |
63.64 % |
| Using Google Webmaster Tools | 64 |
36.36 % |
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