Search Engine Marketing Study (D-A-CH) - Index Optimization

Since August 31st 2006 532 companies provided information for our study. 372 companies do Index Optimization as part of their search engine marketing activities. We asked the following question. Not all questions had to be answered.

Robots.txt

Do you use a robots.txt as guidance for search engine robots?

Using Robots.txt	183	62.03 %
Not using Robots.txt	112	37.97 %

Sitemap

Do you use a sitemap to guide search engines through your site?.

Using Sitemap	187	64.48 %
Not using Sitemap	103	35.52 %

Contact Informationen

Do you provide detailed contact information within your site?

Contact Information	283	96.26 %
No Contact Information	11	3.74 %

Doorway Pages

Do you use doorway pages or pages specialy built for search engines and not for users?

Doorway Pages	64	21.69 %
No Doorway Pages	231	78.31 %

Home Link

Is their a link to your homepage within every single page of your website?

Yes	280	95.56 %
No	13	4.44 %

PDF documents

Do you provide PDF documents within your website?

Use PDF	239	81.29 %
No PDF	55	18.71 %

Open Directory Listing

Did you list your site with the Open Directory (DMOZ)?

Listed	194	66.9 %
Not listed	96	33.1 %

Link Popularity

Do you invest time in to link building and link popularity. Do you request new links to your site from sites of authority or relevancy?

Link building	188	64.16 %
No Link building	105	35.84 %